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The Lindy Effect on startup potential

A Smart Bear: Startups and Marketing for Geeks

Will you ever get 2000? I hope so, but most companies that do get 100 never get 2000. Or you might have gotten to 1000 customers through one marketing channel, so although surely that same channel can produce another 1000, it’s unlikely that there is 10x the inventory inside that one channel to get you to 10,000 customers.

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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. The SaaS test balloons helped gauge the potential traction on social media and other channels. While those acquisition efforts worked well, not all do.

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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

Best practices in software development started to move to agile development in the early 2000’s. Learning could be about product features, customer needs, the right pricing and distribution channel, etc.) distribution channels to reach customers and offer them the value proposition. Microsoft Windows 3.0).

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How to Hack Growth When Growth Stalls

ConversionXL

One of the greatest threats to long-term success is when companies aren’t vigilant enough about responding to the changes in their market—whether it’s by failing to spot product or channel fatigue, acknowledge new competition, make needed updates to products or marketing adjustments in a timely fashion, or embrace new technology coming online.

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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

After running Microsoft for 25 years, Bill Gates handed the reins of CEO to Steve Ballmer in January 2000. The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. Ballmer went on to run Microsoft for the next 14 years.

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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

After running Microsoft for 25 years, Bill Gates handed the reins of CEO to Steve Ballmer in January 2000. The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. Ballmer went on to run Microsoft for the next 14 years.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

The HBR study contrasts Office Depot and Staples during the 2000 recession: Office Depot cut 6% of its workforce, but it couldn’t reduce operating costs significantly. When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., Image source ).

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