Product Launches: 5 Unexpected Lessons from the Real World
ConversionXL
FEBRUARY 27, 2019
Securing pre-orders is another way to validate your product and ensure a strong start. They then “dialed for dollars” to secure 100 commitments beyond the estimated need. KPOP Foods’ Kickstarter campaign earned nearly four times its goal, in part because of an advance effort to secure pre-order commitments. Image source ).
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