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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

Andrew Macarthy wrote about social media use during the Mahabis launch. The SaaS test balloons helped gauge the potential traction on social media and other channels. While those acquisition efforts worked well, not all do. Cheap acquisition is (too) cheap. But cheap acquisition meant cheap leads.

Product 110
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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

Social media is high on the radar for CRM and loyalty specialists. There is a strong sense that CRM and social media could go together very well. The most common approach is to give bonus points for social sharing. In 2000, we launched a loyalty program for a bank in Turkey, Akbank.

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Open Source Business Model

SoCal CTO

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

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How to Hack Growth When Growth Stalls

ConversionXL

Reporting in the Harvard Business Review on a major study of growth stalls they conducted, Olson and his colleagues cite the case of the iconic brand Levi Strauss, which hit a historic high mark of sales in 1995, reaching revenue of $7 billion, but then, starting in 1996, saw a decline in sales so precipitous that by 2000, revenue was down to $4.6

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Is There a Valuation Bubble for Social Media Companies (and if so, is it Bursting)?

Pascal's View

This time, the debate centers on the “favored few” Social Media venture backed companies that have brought tremendous windfalls to a select group of venture funds and management teams, both pre- and post-IPO. For me Bubble will always be inexorably linked to what went down in 1999 and 2000 in the internet sector.

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How To Find A Programmer To Build Your Startup Idea

socialmatchbox.com

The generally accepted hourly wage calculation used by the staffing industry is Annual Salary divided by 2000 Hours. If you sum up these costs and divide them by 2000 Hours then you are looking at $1.15 Ycombinator © 2010 Social Matchbox, - WordPress Themes by DBT. . You now have an hourly rate range to work with.

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Transcript of Focus on Existing Assets to Generate Better Marketing Results

Duct Tape Marketing

Are they doing anything on social media. And then the third thing about the customer is to focus more on customer retention and growth and not so much on new customer acquisition. And McKinsey actually said that it’s 40 times more effective than social media, and I believe it. Louis Gudema: Yeah.