article thumbnail

Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo If you want to scale faster you’ll need venture funding, both because of the anemic revenue, and because otherwise you can’t afford to advertise.

article thumbnail

Scaling Sales: From Craft to Machine

Seeing Both Sides

I''ve been thinking a lot lately about scaling sales. . Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. How do I build a repeatable, scalable sales process that is like an industrial machine - not a crafts project? 1) Enterprise Sales.

Sales 50
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What’s Really Going on in the VC Industry? What Does it Mean for Startups?

Both Sides of the Table

But VC is an “illiquid asset&# so funds didn’t disappear quickly - In 2000/01 the stock market quickly adjusted punishing investors in the NASDAQ and in individual public technology stocks. side note: our last fund at GRP Partners is currently ranked as the 5th best performing fund of the year 2000.

LP 311
article thumbnail

From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

What was still missing was a simple way to identify a customer at the point of sale. Add in sponsorships with payment brands (kind of like the co-branded credit card business model) to eliminate remaining costs and fund additional word of mouth advertising. I expect that sales would be dramatically lower if not for our Fan Club.”.

article thumbnail

Why Startups Love The One-Two Of Engaging, Affordable Quiz Marketing

YoungUpstarts

For example, let’s say your business needs to generate $100,000 each month in sales to make a profit. If three percent of monthly sales are funneled into marketing, that gives you$3,000 for the entire monthly budget. Brands today are advertising less but producing content more. Quiz me this.

Marketing 147
article thumbnail

Twitter Link Roundup #223 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Mobile Commerce Sales to Top $100 Billion In 2014, Forrester Estimates – crowdspring.co/1iGdIy3. 786,000 Americans bike to work, up 60% since 2000 – crowdspring.co/RvNk49. The Anatomy of the Perfect Technical Interview from a Former Amazon VP – crowdspring.co/Rswumt. Charity | Businessweek – crowdspring.co/1g5s7cb.

article thumbnail

Not disruptive, and proud of it

A Smart Bear: Startups and Marketing for Geeks

It's hard to explain" should not be a standard part of your sales pitch. In retrospect we say that Google transformed how people find information, and further, how advertising works on the Internet. You just need to try it" and "trust me" don't cut it. Scott Berkun gives several other examples in a recent BusinessWeek article.