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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141
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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

In AI implications on Marketing and Analytics , I placed my considerations explaining how and why Artificial Intelligence (AI) will shape the next generation of Analytics and Marketing SaaS products. In early 2000, the diffusion of Personal Computers transformed the way users made decisions and the paradigm buyer/seller changed again.

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6 Trends Are Driving A Data Tsunami For Startups

Startup Professionals Musings

This is nearly 30 times the size of the entire global Internet in 2000. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers. Startups are in the best position to provide the analytics, and use them first. Data enable: use metrics and measurements.

Startup 120
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The Next 10 Years Of Infocomm Technology

YoungUpstarts

1990s to 2000: Infrastructure, Security, Management, etc. 2000 to 2005: CRM, SFA, ERP, Payroll, Analytics, etc. This can be depicted as such: Mainframe-Terminals –> LAN/Internet Client/Server –> Mobile Broadband, Big Data/Analytics, Social Business, Cloud Analytics, Mobile Devices & Apps (3rd Platform).

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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

Business Intelligence/Analytics: Help generate critical and actionable insights from raw data combined from myriad sources. A 2015 global study of 2000 B2B buyers and sellers by Accenture shows that B2B buyers have high expectations for engagement. And typical success metrics for them would look like: email open rate.

B2B 48
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Moving away from clicks and links to attention and quality

The Equity Kicker

Tony Haile, CEO of analytics business Chartbeat has a great post up on Time with the provocative title What you think you know about the web is wrong. The article is packed full of supporting data, much of it culled from a 2 billion pageviews generated by 580,000 articles on 2000 sites.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

The HBR study contrasts Office Depot and Staples during the 2000 recession: Office Depot cut 6% of its workforce, but it couldn’t reduce operating costs significantly. When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., Image source ).

Marketing 121