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5 Challenges When Predicting Future Customer Behavior

Startup Professionals Musings

The explosion of self-reporting on social media has led us to provide very intimate details of ourselves. Social media has the potential to transform our understanding of relationships by datafying professional and personal connections on a global scale. Datafication of speech. Datafication of culture.

Customer 288
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5 Free Social Media Management Tools to Make Your Life Easier

Duct Tape Marketing

5 Free Social Media Management Tools to Make Your Life Easier written by Guest Post read more at Duct Tape Marketing. photo credit: Social Media via photopin (license). Taking care of your social media presence is just as crucial as creating brilliant content for your audience.

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Why You Need To Look Beyond Big Data For Future Needs

Startup Professionals Musings

The explosion of self-reporting on social media has led us to provide very intimate details of ourselves. Social media has the potential to transform our understanding of relationships by datafying professional and personal connections on a global scale. Datafication of speech. Datafication of culture.

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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

Social media is high on the radar for CRM and loyalty specialists. There is a strong sense that CRM and social media could go together very well. The most common approach is to give bonus points for social sharing. In 2000, we launched a loyalty program for a bank in Turkey, Akbank.

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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

Andrew Macarthy wrote about social media use during the Mahabis launch. The SaaS test balloons helped gauge the potential traction on social media and other channels. We thought we could gather more emails or get more leads for cheap on social media,” Kim told me. His solution? What earned likes and shares?

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How to Hack Growth When Growth Stalls

ConversionXL

Reporting in the Harvard Business Review on a major study of growth stalls they conducted, Olson and his colleagues cite the case of the iconic brand Levi Strauss, which hit a historic high mark of sales in 1995, reaching revenue of $7 billion, but then, starting in 1996, saw a decline in sales so precipitous that by 2000, revenue was down to $4.6

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Presidential Innovation Fellows, round two

Startup Lessons Learned

Cyber-Physical Systems Working with government and industry to create standards for a new generation of interoperable, dynamic, and efficient “smart systems” – an “industrial Internet” – that combines distributed sensing, control, and data analytics to help grow new high-value American jobs and the economy.