article thumbnail

Is the Lean Startup Dead?

Steve Blank

Most entrepreneurs today don’t remember the Dot-Com bubble of 1995 or the Dot-Com crash that followed in 2000. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. The idea of the Lean Startup was built on top of the rubble of the 2000 Dot-Com crash. And it may work. IPOs dried up.

Lean 335
article thumbnail

How to Radically Stand Out with Brand Marketing

ConversionXL

Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. By demonstrating proven marketing expertise, we can provide a consistent, valuable experience for our audience. Modern brand marketing methods to build an audience. speaking to something your audience cares about ).

Marketing 109
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing and Growth Lessons for Uncertain Times

ConversionXL

The HBR study contrasts Office Depot and Staples during the 2000 recession: Office Depot cut 6% of its workforce, but it couldn’t reduce operating costs significantly. Think through options like family-friendly and kid-focused editions for an at-home audience. Image source ).

Marketing 121
article thumbnail

On Bubbles … And Why We’ll Be Just Fine

Both Sides of the Table

I asked what the audience most needed to hear. This was an audience of mostly first-time entrepreneurs. I know that most people who are close to them tend to deny their existence, as we saw in the great housing bubble of 2002-2007 and the dot com bubble of 1997-2000. That asset class need not represent the broader market.

article thumbnail

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I know because I did this in early 2000. Market to Your Target Audience – I’ve seen a lot of startups who like to write blog posts on life as an entrepreneur.

article thumbnail

Twitter Link Roundup #166 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

There’s a tremendous wealth of insight in his answers and the way he engaged the Reddit audience. The Ultimate Photoshop Patterns Collection: 2000+ Patterns – [link]. The photo above shows a young Bill Gates during his early days at Microsoft. This week, Gates participated in a phenomenal Reddit AMA (ask me anything).

article thumbnail

5 Data-Backed Tips for Boosting Your PR Response Rate

Duct Tape Marketing

5 Data-Backed Tips for Boosting Your PR Response Rate written by Guest Post read more at Duct Tape Marketing. Simply ignoring your brand, or taking a lackadaisical approach to your PR and hoping things work will no longer work. For effective PR outreach, you might need to learn a bit of copywriting — literally.

PR 28