A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
It’s often said that you shouldn’t talk about price during customer development interviews. This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo simple enough to be self-service). ZenDesk, Box) or performance-based (e.g.
OnlyOnce
OCTOBER 31, 2013
Fred Wilson has been a venture investor and director in Return Path since 2000, first with Flatiron Partners and then with Union Square Ventures. Look for VC portfolios that have a lot of “like” companies (B2B, B2C, media, tech, etc.). Selecting Your Investors. We’ve been through a lot of wars together.
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ConversionXL
JANUARY 18, 2022
Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. Share content exploring what it’s like to work at your organization, such as remote working, away days, professional development programs, etc. They’re also great at shouting about their people to, again, develop employee advocates. Image source.
ConversionXL
MAY 22, 2017
In early 2000, the diffusion of Personal Computers transformed the way users made decisions and the paradigm buyer/seller changed again. The MQL (Marketing Qualified Lead) is a prospect that somehow expressed interest in your company/product and it’s ready to interact with a human, often Sales Development Reps.
Seeing Both Sides
JULY 11, 2013
You dive deep into a customer development process, working closely with a few customers who feed you requirements and are willing to trial an imperfect product that is evolving quickly. a third sales model has emerged which I''ll call "Developer Driven". 3) Developer Driven Sales.
Duct Tape Marketing
MARCH 17, 2023
His upcoming book is a second edition of Bullseye Marketing where he teaches how to develop, launch, and scale a successful marketing strategy for B2B companies. 09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] And I, that's really my expertise.
Seeing Both Sides
AUGUST 16, 2012
Founded in 2000 by Stephen Kaufer and Langley Steinert, Boston-based TripAdvisor is a travel website that provides reviews and other information for consumers about travel destinations around the world. Big Data meets travel…in 2000. Going B2C was daunting and not in our core DNA,” Kaufer remarked. Magical, really.
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