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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Price is as important as any other feature to determine product/market “fit.” ” How many times have you seen someone struggle with an inferior product because they cannot afford the better one? Price is inextricably linked to brand, product, and purchasing decisions — by whom, why, how, and when.

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How to Radically Stand Out with Brand Marketing

ConversionXL

Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. You’d think that no one could recreate a product so sophisticated and advanced as space rockets, right? With enough resources, products can always be copied. It’s tough to compete on product alone and you’re likely to see diminishing returns.

Marketing 109
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Selecting Your Investors

OnlyOnce

Fred Wilson has been a venture investor and director in Return Path since 2000, first with Flatiron Partners and then with Union Square Ventures. Look for VC portfolios that have a lot of “like” companies (B2B, B2C, media, tech, etc.). Selecting Your Investors. We’ve been through a lot of wars together.

Valuation 133
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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

How their product leaders and CMOs embrace the change adjusting product/marketing strategies based on new technologies. In AI implications on Marketing and Analytics , I placed my considerations explaining how and why Artificial Intelligence (AI) will shape the next generation of Analytics and Marketing SaaS products.

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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

Email/Calling productivity: Help improve first contact efficiency typically while prospecting. Create interest about your product/service. Help them decide if your product is right for them at this stage. Help them decide if your product is right for them at this stage. Landing page optimization, Lead nurturing.

B2B 48
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Scaling Sales: From Craft to Machine

Seeing Both Sides

In every start-up, finding initial product-market fit is a magical moment. You dive deep into a customer development process, working closely with a few customers who feed you requirements and are willing to trial an imperfect product that is evolving quickly. I''ll discuss each one below. 1) Enterprise Sales.

Sales 50
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Don’t drink your own Kool-Aid (surviving TC50)

Both Sides of the Table

My Story: The public coming out for my first company, BuildOnline, was in early 2000. We had scrambled to get a product to market, built our first website, rapidly hired a technology team, raised our seed round of capital ($1.5 Around this time B2C eCommerce had been dominating the media but the wheels were starting to come off.