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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Price is as important as any other feature to determine product/market “fit.” Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo Even bootstrapped businesses can make this work (e.g. But I disagree.

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Part two: More impressive (and free) tools for bootstrapping your business

Austin Startup

Whether you are bootstrapping or not, resourcefulness is as the heart of building a successful company. And that’s why one article on free tools for bootstrapping wasn’t enough?—?I’m Tools to Become an Analytical Genius I use these tools to aggregate important information into my weekly marketing dashboard.

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Bootstrapping vs. Raising Money

Spencer Fry

Days before the conference started, I was asked (and felt honored) to lead two workshops on bootstrapping vs. raising money. Having started and sold 3 successful bootstrapped businesses, and am now running 1 venture capital backed business ( Coach ), this is a topic I know a thing or two about. The quality bar has never been higher.

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The wrong question: Is now the right time to start a company?

A Smart Bear: Startups and Marketing for Geeks

When the economy is good and the product fits the market, sales are easy. If you choose a market that’s already large and growing (as we did), there are big opportunities with many niches. Instacart might be a good idea in 2017, but Webvan wasn’t a good idea in 2000. When the economy rushes back, you ride the wave.

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Disturbing

Austin Startup

We just closed out in 2017 our 10-year early-stage venture fund started in 2000. Venture funds are often measured against the median returns for their vintage, and, while we may have performed better than most, one can only beat the market averages by so much absent a lucky unicorn in the mix. Yes, that has multiple meanings!)

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Small Business Spotlight of the Week: SignNow.com

crowdSPRING Blog

than it is to explain how the 1999 UETA and 2000 ESIGN Acts and our https framework help keep us secure. I wanted to run a marketing campaign saying “Our business is so easy and secure it makes signing documents feel like a Corona commercial&# but our legal team said no. What made you use crowdSPRING?

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Fermi estimation for startup business models

A Smart Bear: Startups and Marketing for Geeks

Often your best estimate of any metric or market behavior or business model component is at best accurate within a power of ten, for example “expected conversion rate between 0.5% Question: How big does this company’s target market need to be? Bigger markets make things easier. So what can be shifted?