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The Lindy Effect on startup potential

A Smart Bear: Startups and Marketing for Geeks

Will you ever get 2000? I hope so, but most companies that do get 100 never get 2000. Or you might have gotten to 1000 customers through one marketing channel, so although surely that same channel can produce another 1000, it’s unlikely that there is 10x the inventory inside that one channel to get you to 10,000 customers.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks? And so it goes with social networking.

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5 Free Social Media Management Tools to Make Your Life Easier

Duct Tape Marketing

However, since there are so many popular social networks you need to be a part of – plus new ones are continually being added to the mix – it’s nearly impossible to manage all of those accounts manually. Fortunately, there are plenty of social media management and scheduling tools you can use to make your job and your life much easier.

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From Airbnb to TaskRabbit to Zimride, sharing is becoming big business

www.usatoday.com

Dubbed "collaborative consumption" — or "the sharing economy" — this movement represents the newly cemented intersection of online social networking, mobile technology, the minimalist movement and heightened penny-pinching brought on by lingering economic uncertainties. Thats real money." Only 3% were online when I started AOL.

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The LeanLaunch Pad at Stanford – Class 5: Customer Relationship Hypotheses

Steve Blank

This week they were testing one of the most confusing sections of a company’s business model – Customer Relationships - the activities used to “Get, Keep and Grow” customers in a physical or virtual (web or mobile) channel. Their first effort didn’t get much traffic: 6 clicks out of ~2000 impressions.

Customer 247
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E-Commerce Failures and Mistakes: Why do so Many Startups Fail?

ReadWriteStart

Does the photo look like something taken on a mobile phone from 2000? Every E-commerce startup needs to market their website and its products through different channels. Our next step was to find out the best content channels, and identifying the main social networks where our articles and posts had maximum visibility and shares.

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Small Business Marketing Guide: Types of Traditional and Online Marketing

crowdSPRING Blog

We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. Social Media Marketing. Tradeshows continue to be a popular marketing channel for many businesses. Tradeshows.