article thumbnail

Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

” How many times have you heard someone agree that “it would be great if someone did X,” but when show them someone did do X, but it costs $39.99, they don’t buy? Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself.

article thumbnail

Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. There’s a lot we can do online to help our sales teams close deals. It starts with sales enablement. What Is Sales Enablement and Why Should You Care? Cost per lead.

B2B 48
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Young Entrepreneur’s Guide On How To Establish Low Cost Shipping

YoungUpstarts

While that’s good news for shippers, that’s bad news for small business owners like you that are fueling that growth with the rising cost of shipping inventory. Below, we’re going to share tips/strategies on how to attain low cost shipping services for your business. Therein lies the value of this post. Compare Rates.

Cost 114
article thumbnail

Working Capital vs. Cash Flow: The Differences and How to Better Manage Them

Up and Running

Say you’re moving across the country, which can cost anywhere from $1500 to $6000 on average. On the other hand, if you receive a payment of $2000, that’s considered income or revenue, you’ll generate positive cash flow that can be reinvested in other areas. . For example, consider the recent chip shortage’s effects on carmakers.

article thumbnail

Scaling Sales: From Craft to Machine

Seeing Both Sides

I''ve been thinking a lot lately about scaling sales. . Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. How do I build a repeatable, scalable sales process that is like an industrial machine - not a crafts project? 1) Enterprise Sales.

Sales 50
article thumbnail

What’s Really Going on in the VC Industry? What Does it Mean for Startups?

Both Sides of the Table

But VC is an “illiquid asset&# so funds didn’t disappear quickly - In 2000/01 the stock market quickly adjusted punishing investors in the NASDAQ and in individual public technology stocks. side note: our last fund at GRP Partners is currently ranked as the 5th best performing fund of the year 2000.

LP 311
article thumbnail

Sunk Costs: An invisible, pervasive peril

A Smart Bear: Startups and Marketing for Geeks

Many of my mistakes can be traced back to a failure to recognize and appreciate "sunk cost.". The term comes from economics: "Sunk Cost" is money you've already spent and cannot get back no matter what. Of course we carbon-based life forms can rarely be described as "rational," especially when it comes to ignoring sunk costs.

Cost 273