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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

Back then, an entrepreneur used a serial product development process that proceeded step-by-step with little if any customer feedback. Version 1 was built without customer feedback, and before version 1 was complete work had already started on version 2 so it took till version 3 before the customer was really heard (e.g.

Lean 120
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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

It’s often said that you shouldn’t talk about price during customer development interviews. This can be a surprisingly difficult zone to become profitable in, because the sales and marketing motions and engineering costs are the same as for much larger sales, but without the attendant revenue.

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New Rules for the New Internet Bubble

Steve Blank

Dot.com Bubble ( 1995-2000): “ Anything goes” as public markets clamor for ideas, vague promises of future growth, and IPOs happen absent regard for history or profitability. August 1995 – March 2000: The Dot.Com Bubble. The payoff: in this bubble, a startup can actively “engineer for an acquisition.”

Internet 334
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Entrepreneurs are Everywhere Show No. 43: Dakin Sloss and Ajeet Singh

Steve Blank

We were mostly selling our product to engineers. Selling to an IT person or businessperson in the middle of Chicago is very different from selling to a LinkedIn engineer. There are 500 Fortune 500 companies and there are global 2000, and there are another maybe 1 million small and medium businesses in the world.

Cofounder 274
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Entrepreneurs are Everywhere Show No. 43: Dakin Sloss and Ajeet Singh

Steve Blank

We were mostly selling our product to engineers. Selling to an IT person or businessperson in the middle of Chicago is very different from selling to a LinkedIn engineer. There are 500 Fortune 500 companies and there are global 2000, and there are another maybe 1 million small and medium businesses in the world.

Cofounder 274
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This Week in Venture Capital – Episode 2

Both Sides of the Table

I don’t believe that search is the only answer in 2010 as it was in 2000. They bought distribution and engineering talent. My take was that this follows three trends: a) customer involvement in product design, b) mass customization [e.g. There is also another inherent weakness. No big surprise. Good deal for all.

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Why Pioneers Have Arrows In Their Backs

Steve Blank

In 1998 Goto.com , a small startup (later Overture, now part of Yahoo ! ), created the pay per click search engine and advertising system and demo’d it at the TED conference. Filed under: Customer Development , Market Types , Marketing. Tags: Customer Development Market Types Marketing. Lieberman 2007.