Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work
Steve Blank
MAY 6, 2015
While it sounds simple , the Build Measure Learn approach to product development is a radical improvement over the traditional Waterfall model used throughout the 20 th century to build and ship products. Back then, an entrepreneur used a serial product development process that proceeded step-by-step with little if any customer feedback.
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