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The Lindy Effect on startup potential

A Smart Bear: Startups and Marketing for Geeks

Will you ever get 2000? I hope so, but most companies that do get 100 never get 2000. At the low end, maybe there really isn’t a market, or the market really doesn’t want that product, at a profitable price, so you can squeeze out some early sales but it can’t get substantially bigger.

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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Price is not an exercise in maximizing some micro-economic supply/demand curve, slapped post-facto onto the product. Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo simple enough to be self-service).

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Scaling Sales: From Craft to Machine

Seeing Both Sides

I''ve been thinking a lot lately about scaling sales. . Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. How do I build a repeatable, scalable sales process that is like an industrial machine - not a crafts project? 1) Enterprise Sales.

Sales 50
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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

In consumer packaged goods, the benchmark for a “highly successful” product launch is no easy feat: $50 million in first-year sales. Successful demand generation campaigns break down silos between marketing and sales. Seed your launch campaign with advance sales. Definitions of failure also vary.

Product 110
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Finding new Market Opportunities in Food Business: A Case Study of GOPA Pakistan

Where to Play

Their root lies in a small ice-cream manufacturing and sale unit which was established back in 1988. In 2000, they included tentage into their portfolio and since then they have established themself as a premium brand in marriage event management. Time to revenue is low due to short transactional volume and the short sale cycle.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

These companies get the prevention-promotion balance right by evaluating every aspect of their business model—making near-term changes that reduce costs now and after demand returns (unlike layoffs). Image source ). Bain offers a rubric based on your current market position and financial strength: ( Image source ).

Marketing 121
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Investment vs. Speculation

Feld Thoughts

Business focuses on the gradual accumulation of intrinsic value, derived from the ability of our publicly owned corporations to produce the goods and services that our consumers and savers demand, to compete effectively, to thrive on entrepreneurship, and to capitalize on change. Speculating is precisely the opposite. .”

Stock 172