A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

Your product is designed with natural tripwires to trigger other pricing ( Freemium model ), or not (business model left as an exercise to your future self). Price is not an afterthought, it is essential business design. Rather, it fundamentally determines the nature of the product and the structure of the business that produces it.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

A Smart Bear: Startups and Marketing for Geeks

APRIL 12, 2010

Here an innovation in design alone was enough to win the market. Not inventing new markets, not innovative features, not even improving on existing features like sound quality or battery life — just a better design, unconcerned about "disrupting" anything else.

Technical Review 243

Technical Review Software Review Engineer Search 243

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 15, 2010

For example, let's say you designed a banner ad for a certain website (cost: $1000) and paid to run the ad for three months (cost: $2000). It's hard to abandon projects in which you've poured time and money, especially when you've also attached your ego and reputation. Sometimes it's easy to do the right thing.

Cost 273

Cost Reputation Agile Sales 273

A Smart Bear: Startups and Marketing for Geeks

APRIL 15, 2014

Some come from lessons you can only learn in the field with 2000+ servers and 100,000+ installations of an application. How we’ve designed and started to scale the sales team. The unique technology we’ve built, that we’ve prototyped, that we’re contemplating, is fascinating and valuable.

CTO Hire 266

CTO Hire RSS Cofounder Algorithm 266

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 4, 2017

Yet, it’s the job of a Product Manager at that mid-sized company to invent, discover, design, implement, and nurture those products — something that most entrepreneurs will never succeed at. Recruiting. Employee #2 will join a startup for the experience.

Government 223

Government Startup Cofounder Technical Support 223

A Smart Bear: Startups and Marketing for Geeks

JULY 7, 2016

This probably means capitalizing on the unique experience or abilities of the founding team, choose trade-offs in things like language/framework, algorithms, UX design , and delivery platform that the team is particularly adept in and thus can create quickly and with low risk.

San Francisco 170

San Francisco Startup Framework Azure 170