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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Your product is designed with natural tripwires to trigger other pricing ( Freemium model ), or not (business model left as an exercise to your future self). Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo Think: GoDaddy).

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10 College Business Incubators We’re Most Excited About

YoungUpstarts

Boston University’s business incubator has produced numerous success stories, including HemaQuest Pharmaceuticals with two drugs in Stage 2 clinical development to treat blood disorders and viral-related cancers, as well as Modular Genetics, a biotechnology company focused on sustainable gene engineering. Syracuse Student Sandbox.

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Growth Hacks To Take Your Content Marketing To The Next Level

YoungUpstarts

One of the ways to do that is by making the content go “viral”. This theory was developed by Jonah Beger and he pointed out six components of viral marketing: Social Currency. Design Effective Email Signups. So how do you grab the attention of your viewers and compel them to share your content? Practical Value.

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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

View this post on Instagram Watch our detachable soles being made near Milan #mahabis #soles #shoes #factory #milan #italy #videooftheday #instadaily #ig #sneakers #kicks #design #fashion #yellow A post shared by mahabis (@mahabis) on Apr 10, 2014 at 5:53am PDT. A new product was coming, not a whole product line.

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New Rules for the New Internet Bubble

Steve Blank

Dot.com Bubble ( 1995-2000): “ Anything goes” as public markets clamor for ideas, vague promises of future growth, and IPOs happen absent regard for history or profitability. August 1995 – March 2000: The Dot.Com Bubble. The world of building profitable startups ended in 1995. Tools in the New Bubble. Wide Adoption.

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LinkedIn: The Series A Fundraising Story ? AGILEVC

Agile VC

Silicon Valley is still emerging from the tech bubble and massive downturn of late 2000-2002. We were post product and had viral growth, albeit at very small scale and still had to evangelize the concept of a vital coefficient w/ most investors. Google is still a private company (their IPO was Aug 2004). link] leehower. link] Graham.

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Four Key Lessons For Entrepreneurs And Small Businesses From The World’s Best Brands

crowdSPRING Blog

In 2000, when Interbrand first started issuing its Best Global Brands report, Apple ranked #36 and had a brand value of $6.6 billion– a nearly 15 times increase over its value in 2000. In doing so, “Apple is able to anticipate what they want next and break new ground in terms of both design and performance.”