Steve Blank
OCTOBER 24, 2016
After running Microsoft for 25 years, Bill Gates handed the reins of CEO to Steve Ballmer in January 2000. If the Microsoft board was managing for quarter to quarter or even year to year revenue growth, Ballmer was as good as it gets as a CEO. Yet in five years the only new thing that managed to get out the door is the Apple Watch.
Steve Blank
OCTOBER 24, 2016
After running Microsoft for 25 years, Bill Gates handed the reins of CEO to Steve Ballmer in January 2000. If the Microsoft board was managing for quarter to quarter or even year to year revenue growth, Ballmer was as good as it gets as a CEO. Yet in five years the only new thing that managed to get out the door is the Apple Watch.
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YoungUpstarts
DECEMBER 5, 2013
CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Social media is seen as something new that can be bolted onto existing CRM and loyalty management platforms. In 2000, we launched a loyalty program for a bank in Turkey, Akbank. The “Horseless Carriage Syndrome”.
www.usatoday.com
JULY 16, 2012
The dot-com boom of early 2000 saw a proliferation of similar anything-at-your-service start-ups. Struggling to manage costs, the start-up closed shop as quickly as it opened. Weve had some awesome people come through," says Kim Gardner, an associate product manager at Flavorpill. Thats real money."
Up and Running
AUGUST 28, 2015
the key principles you should keep in mind when sending newsletters or advertisements are that your direct marketing messages should be: An accurate description of the product or service, legal, decent, truthful, honest, and socially responsible (not encouraging illegal, unsafe, or anti-social behavior). . The FTC in the U.S.
Pascal's View
AUGUST 21, 2011
This time, the debate centers on the “favored few” Social Media venture backed companies that have brought tremendous windfalls to a select group of venture funds and management teams, both pre- and post-IPO. For me Bubble will always be inexorably linked to what went down in 1999 and 2000 in the internet sector. It is intentional.
Duct Tape Marketing
AUGUST 11, 2016
I recently spoke with Jeff Allen, a Senior Director at Adobe Analytics , about the role data plays within marketing. He compared what we as marketers do with data to the way Billy Beane approached managing the Oakland Athletics in Michael Lewis’ book, Moneyball: The Art of Winning an Unfair Game.
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