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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. What was still missing was a simple way to identify a customer at the point of sale. Previously estimated at 5% of sales, Rock and Ash now sees 30% of sales coming from repeat customers.

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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

After running Microsoft for 25 years, Bill Gates handed the reins of CEO to Steve Ballmer in January 2000. If you think the job of a CEO is to increase sales, then Ballmer did a spectacular job. He tripled Microsoft’s sales to $78 billion and profits more than doubled from $9 billion to $22 billion.

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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

After running Microsoft for 25 years, Bill Gates handed the reins of CEO to Steve Ballmer in January 2000. If you think the job of a CEO is to increase sales, then Ballmer did a spectacular job. He tripled Microsoft’s sales to $78 billion and profits more than doubled from $9 billion to $22 billion.

Azure 120
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How to Keep Discounts from Killing Your Business [PART 3]

Up and Running

the key principles you should keep in mind when sending newsletters or advertisements are that your direct marketing messages should be: An accurate description of the product or service, legal, decent, truthful, honest, and socially responsible (not encouraging illegal, unsafe, or anti-social behavior). . The FTC in the U.S.

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From Airbnb to TaskRabbit to Zimride, sharing is becoming big business

www.usatoday.com

The dot-com boom of early 2000 saw a proliferation of similar anything-at-your-service start-ups. Entrepreneurs have also tapped sharing platforms to directly market their goods and services, somewhat blurring the line between unadulterated peer-to-peer co-ops and direct sales channels. Thats real money."

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Fear and Greed: What Drives Human Behavior?

ConversionXL

They’re also two triggers that direct marketers and copywriters have been well aware of for years. Finally, you’ll see this type of a fear/greed appeal in scammy sales letter usually selling get rich products. So sure, some scammy companies use these tactics to make some sales. appeared first on ConversionXL.

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Transcript And MP3 Of My $180,000 Website Flipping Presentation

Entrepreneurs-Journey.com by Yaro Starak

I got out of the university in early 2000 and I never went on to a full-time job, so it’s always been an online business for me. The biggest deal I’ve ever done was a sale of a $100,000 website. I didn’t know anything about it, but I saw these two sets of forums for sale, so let me explain my attitude with this.