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Startup CXO: A Field Guide to Scaling Up Your Company’s Critical Functions and Teams

Feld Thoughts

I’ve been working with Matt since 2000. The two companies did the same thing and were the only two competitors in a nascent category called “email change of address” (Veripost’s original name was IECOA which stood for “Internet Email Change of Address”). Fred Wilson was his lead investor.

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Millennials got Mail: 6 ways to successfully target the ‘always connected’ generation through email

The Next Web

age group varies according to source, but the generation is roughly composed of those born between 1981 and 2000, according to Pew Research. Comfortable with technology and used to constant emails, can the old-school electronically mailed message stand out midst the noise? You need an email address to create an account on all of them.

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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. There’s a lot we can do online to help our sales teams close deals. It starts with sales enablement. What Is Sales Enablement and Why Should You Care? Image Source.

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Startup CXO: A Field Guide to Scaling Up Your Company’s Critical Functions and Teams

Feld Thoughts

I’ve been working with Matt since 2000. The two companies did the same thing and were the only two competitors in a nascent category called “email change of address” (Veripost’s original name was IECOA which stood for “Internet Email Change of Address”). Fred Wilson was his lead investor.

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Find an Angel Investor, Without Going Through Hell

Startup Professionals Musings

They probably won’t respond well to high pressure sales tactics, information overload, or bribes. It won’t help your case or your workload to do an email blast and follow-up with 60,000 members around the world. Investors expect you to understand their motivation, respect their time, and show your integrity in all actions.

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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

In consumer packaged goods, the benchmark for a “highly successful” product launch is no easy feat: $50 million in first-year sales. Successful demand generation campaigns break down silos between marketing and sales. Seed your launch campaign with advance sales. Definitions of failure also vary.

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The Formula

Feld Thoughts

I got an email from an entrepreneur on Saturday. He described his new business in the words of his last successful business, which exited in 2000. ” Or, “sales works this way – you need to be getting $X per rep for direct – it has always worked this way.” Back to The Formula.