article thumbnail

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). While all your competitors are trying to copy your model, you’re already on to the next thing on your engineering team. I know because I did this in early 2000.

article thumbnail

On Bubbles … And Why We’ll Be Just Fine

Both Sides of the Table

I know that most people who are close to them tend to deny their existence, as we saw in the great housing bubble of 2002-2007 and the dot com bubble of 1997-2000. Or Salesforce.com who rose to prominence in this same period where they were ramping up PR and shouting from mountain tops when everybody else in the market was mute.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

15 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

The bonus of naming the company Redhead Marketing & PR is that when I am meeting a potential client for the first time in a coffee shop or wherever, they are always able to spot me because of my company name and hair color. Thanks to Hilary Reiter, Redhead Marketing & PR. #5 I named my company RED PR for several reasons.

Naming 48
article thumbnail

New Rules for the New Internet Bubble

Steve Blank

Dot.com Bubble ( 1995-2000): “ Anything goes” as public markets clamor for ideas, vague promises of future growth, and IPOs happen absent regard for history or profitability. August 1995 – March 2000: The Dot.Com Bubble. The payoff: in this bubble, a startup can actively “engineer for an acquisition.”

Internet 334
article thumbnail

How To Find A Programmer To Build Your Startup Idea

socialmatchbox.com

These days sales, marketing and PR people seem to grow on trees. The generally accepted hourly wage calculation used by the staffing industry is Annual Salary divided by 2000 Hours. If you sum up these costs and divide them by 2000 Hours then you are looking at $1.15 So for someone making $70k that comes out to around $35/hr.

article thumbnail

Twitter Link Roundup #162 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Thanks To Facebook, Strongest Year For IPOs Since 2000 With $21.5 Facebook Has Some Tips | Search Engine Land - [link]. Why You Should Give Yourself Permission to Screw Up - [link]. Good discussion about the tension between being a maker and manager … Becoming A Boss - [link]. Billion Raised | TechCrunch - [link].

article thumbnail

5 Data-Backed Tips for Boosting Your PR Response Rate

Duct Tape Marketing

5 Data-Backed Tips for Boosting Your PR Response Rate written by Guest Post read more at Duct Tape Marketing. Simply ignoring your brand, or taking a lackadaisical approach to your PR and hoping things work will no longer work. This fact was established by the USC Viterbi School of Engineering in a recent study that they conducted.

PR 28