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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). While all your competitors are trying to copy your model, you’re already on to the next thing on your engineering team. I know because I did this in early 2000.

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Small Business Marketing Guide: Types of Traditional and Online Marketing

crowdSPRING Blog

Search Engine Marketing. Search engine marketing focuses on promotion through search engines (Google, Bing). There are two distinct forms of search engine marketing: organic (search engine optimization or SEO) and paid (pay-per-click or PPC). Display Ads. The company folded shortly after the ad aired.

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Lessons Learned: A new version of the Joel Test (draft)

Startup Lessons Learned

He wrote it in 2000, and as far as I know has never updated it. At IMVU , our engineering team accumulated thousands upon thousands of tests, and we had a build cluster (using BuildBot ) that ran them. At IMVU, our rule was that a new engineer needed to push code to production on their first day. Completely necessary.

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The LeanLaunch Pad at Stanford – Class 5: Customer Relationship Hypotheses

Steve Blank

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., They were engineers, certainly they could do better than that? but now they were actually trying to implement it. (If

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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

StackOverflow is a free Q&A site for software developers, blending functionality from wikis, blogs, forums, and social voting (similar to Digg/Reddit); 7.1mm unique visitors per month; new funds will be used to build out engineering team and build out product. Invidi is based in New York and founded in 2000.

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Automating Your Webinars The Engaging And Delightful Way

Duct Tape Marketing

16:42] Are you an engineer or programmer yourself? [17:06] Are you ready to take your business to the next level, to get seen, get SEMrush, visit SEMrush.com that's SEM rush.com/go. You know, from a text import first, I should have asked you in the beginning, are you an engineer or programmer yourself or. Yeah, yeah.