A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 29, 2014
Will you ever get 2000? I hope so, but most companies that do get 100 never get 2000. Or you might have gotten to 1000 customers through one marketing channel, so although surely that same channel can produce another 1000, it’s unlikely that there is 10x the inventory inside that one channel to get you to 10,000 customers.
Feld Thoughts
JUNE 9, 2021
I’ve been working with Matt since 2000. They were bashing each other over the head in a non-existent market as the Internet bubble began collapsing. For example, here are the chapters in Part Five: Sales by Anita Absey (p. It’s a follow-up to his previous book, Startup CEO: A Field Guide to Scaling Up Your Business.
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Both Sides of the Table
JUNE 27, 2011
The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.
ConversionXL
JANUARY 18, 2022
Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. For most of 2021, CXL didn’t have a marketing team. Brand is your strongest asset.
ConversionXL
MARCH 19, 2020
An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. This post surveys what people have done in the past—and what marketing leaders are doing now—to make it through tough times and thrive in the post-crisis era. Tim Stewart, trsdigital. But nothing gets better if we stand still.
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
Price is as important as any other feature to determine product/market “fit.” Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo But I disagree. simple enough to be self-service).
Where to Play
AUGUST 18, 2020
The post Finding new Market Opportunities in Food Business: A Case Study of GOPA Pakistan appeared first on Where to Play. Here is the case of a local catering business from Pakistan, applying the Market Opportunity Navigator to find new market opportunities in light of a changing environment. Step 1: Market Opportunity Set.
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