Why the “Expert” Mindset Can Kill Every Sales Opportunity: The Mental Shift That Yields Remarkable Results
YoungUpstarts
APRIL 14, 2020
In 1980, when the old AT&T commissioned a top consulting firm to estimate the market for cell phones in the year 2000, they forecast that there would be only 900,000 cell phones. The first sale is always yourself. It causes tunnel vision. Treat your client like a colleague or friend, not as a superior.
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