A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo ” Big companies can buy it without much consideration, but small companies need to understand the value, so you might need sales material to convince them, and a demo.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

Where to Play

AUGUST 18, 2020

Their root lies in a small ice-cream manufacturing and sale unit which was established back in 1988. In 2000, they included tentage into their portfolio and since then they have established themself as a premium brand in marriage event management. Time to revenue is low due to short transactional volume and the short sale cycle.

Pakistan 62

Pakistan Sales Cycle Marketing Technical Review 62

Steve Blank

MARCH 17, 2020

All your assumptions about customers, sales cycle and most importantly, revenue, burn rate and runway are no longer true. If you are selling to businesses (a B-to-B market) have your customers’ sales dropped? If so, whatever revenue forecast and sales cycle estimates you had are no longer valid. Laying off people?

Burn Rate 436

Burn Rate Startup Valuation Sales Cycle 436

Both Sides of the Table

OCTOBER 19, 2009

After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. I had previously raised VC in 1999, 2000, 2001 and 2005. I had seen many cycles and decided that since I was going to do it all over again I should write about it. Biggest lessons ….

Venture Capital 274

Venture Capital Term Sheet San Diego Viral 274

ReadWriteStart

NOVEMBER 16, 2010

Being enterprise scale means that your representatives have regular dialogue at CXO or at least VP level with Global 2000 accounts are they are bringing in millions of revenue from those accounts every year. In a consumer Web venture, the hustler/sales guy is non-core (a few biz dev deals are important but not core).

Software 127

Software Startup Architecture Bootstrapping 127

Duct Tape Marketing

NOVEMBER 3, 2021

Key Takeaway: In a recent Texas Tech Survey, out of 2000 consumers, 89% of them claimed they had a business that they loved enough that they would gladly recommend — only 29% of them actually did it. 8:53] Introduce the idea of referrals in the sales process. [9:58] And certainly shortens the sales cycle.

Technical Review 101

Technical Review Networking Texas Forecast 101

BeyondVC

DECEMBER 7, 2005

As you know, I am enamored by frictionless sales. Frictionless sales means reducing the pain for customers to adopt and use a service/product and consequently reducing the cost of sales and marketing to get a customer and generate revenue. It means more qualified leads and a shorter sales cycle.

Sales 60

Sales Java Open Source Software Review 60