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Startup Funeral: Honoring The Lessons Of Failure [Video]

ReadWriteStart

Recently several entrepreneurs in New York City got together to do just that, holding the inaugural Startup Funeral to honor the memory of three dead technology companies. Three ex-execs spoke and 100 or so in the audience listened and commemorated. Failure gets a lot of praise in the tech world.

article thumbnail

Startup Funeral: Honoring The Lessons Of Failure [Video]

ReadWriteStart

Recently several entrepreneurs in New York City got together to do just that, holding the inaugural Startup Funeral to honor the memory of three dead technology companies. Three ex-execs spoke and 100 or so in the audience listened and commemorated. Failure gets a lot of praise in the tech world.

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article thumbnail

Startup Funeral: Honoring The Lessons Of Failure [Video]

ReadWriteStart

Recently several entrepreneurs in New York City got together to do just that, holding the inaugural Startup Funeral to honor the memory of three dead technology companies. Three ex-execs spoke and 100 or so in the audience listened and commemorated. Failure gets a lot of praise in the tech world.

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Want to Know a Secret? Your Customers Do.

ConversionXL

The New York Times, January 2001. Finally, in December 2001, came the big reveal: Ginger was the Segway. . Might as well dream up one that amuses the target audience. Dean Kamen’s code name for the project was “Ginger.” That was all most people knew. But few could wait to learn more. We know it’s nonsense.

Customer 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

The New York Times, January 2001. Finally, in December 2001, came the big reveal: Ginger was the Segway. . Might as well dream up one that amuses the target audience. Dean Kamen’s code name for the project was “Ginger.” That was all most people knew. But few could wait to learn more. We know it’s nonsense.

Customer 101
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Publicity Stunts: When Good Ideas Go Bad

crowdSPRING Blog

They figured that consumers and media would flock to cover the story when they unveiled the giant treat in New York’s Union Square. But, as Murphy’s law dictates, when something can go wrong, it will and it happened that the temperature shot up into the 80s in New York City that day. Who would have thought?

Missouri 102
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The Complete Guide to Writing Product Descriptions That Convert

ConversionXL

When you understand your target audience really well, you can write copy like Chubbies’ Shorts: This type of hyperbolic and ridiculous copy helps Chubbies sell short shorts to bros, but this style probably wouldn’t push high-definition televisions. They’re models of your actual customers. Use Specific and Active Language.

Product 104