Marketing and Growth Lessons for Uncertain Times
ConversionXL
MARCH 19, 2020
“Value brands can also effectively reach out to pained-but-patient consumers who previously bought higher-end brands, a strategy Wal-Mart aggressively used with its ‘everyday low prices’ policy in the 2001 recession.” The temptation, therefore, is to stop everything, to clear bandwidth for some very real and very pressing crisis management.
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