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Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

She is a go to person for me when I have questions around technology or early stage marketing and branding. We downsized from 35 people in 2001 and are now a size that allows us to work directly with clients. We do a lot of B2B and also have an "Early Stage Branding" practice for technology startups.

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VC Evolution: Physician, Scale Thyself.

500hats.com

While a flood of new VCs came into existence during the late 90’s internet boom, many had difficulty raising new funds after the crashes of 2000-2001 and 2008 , and as a result significantly fewer fund managers exist now compared to a decade ago. but the food was awesome, & the PR wasn’t bad either).

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8 Questions to Help Decide if You Should be Raising Money Now

Both Sides of the Table

million and you’re an early stage business this is probably a fair deal. When competitors raise money and you don’t the following happens (assuming all else equal on product development, which I know is not always the case): they have a PR advantage both in terms of perceived momentum and also money to spend on it.

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In a Strong Wind Even Turkeys Can Fly

Both Sides of the Table

Within a year, by late 2000 / early 2001 consulting firms were firing people en masse. On July 27th, 2001 Accenture IPO’s and many of the partners grew fabulously wealthy. Avoid the latest fads, trends or PR announcements. Most of the Internet startup consulting firms went bankrupt.

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How to Develop Your Fund Raising Strategy

Both Sides of the Table

I raised money as an entrepreneur, like you, in 1999, 2000, 2001, 2003 and 2005 for two different companies. And trust me, if you’re early stage you DO want to meet Bryce. He’s awesome for early-stage entrepreneurs. Meet early. So make sure you have a solid PR strategy. Not so much.

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Time is the Enemy of All Deals

Both Sides of the Table

I lived through this again September 2001. I’ve offered to fund an early stage company where I promised cash in bank in less than 30 days. But I sometime see people get bogged down in PR releases, cancelation clauses, minimum guarantees, whatever. I lived through this again September 2001. We hit sub 2 weeks.

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35 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

After years working in fashion PR/Marketing in NYC and Milan, and then as a co-founder/owner of a Brooklyn-based rock ’n’ roll play space for kids under 5, I found myself becoming overly excited about my friends starting new businesses. #10 – Obsessed with Entrepreneurs & Music. Image Credit: Carey Balogh.

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