Both Sides of the Table
OCTOBER 19, 2009
I had previously raised VC in 1999, 2000, 2001 and 2005. I had seen many cycles and decided that since I was going to do it all over again I should write about it. I had planned a balance of large companies and SMB/divisional sales but have changed my thinking. But not one VC thought I should go after big, enterprise clients.
ConversionXL
DECEMBER 9, 2013
On the other hand, if you sold something like gifts for geeks, the sales cycle would be shorter, and the bulk of your emotion and “personality” could be communicated visually through bold images and nifty font choices. Emotional Design Influences Sales. Overall, the campaign would involve a lot of text. image source.
Both Sides of the Table
MAY 7, 2011
It helps with sales cycles because customers know that they can switch away if they so choose. There’s a big business in Finance working with Excel, but that’s an outlier. Lesson: Joel had been building a community of readers since 2001. They want to ensure they can easily migrate to a new system.
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