A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 14, 2012

But this was 2002 when AdWords was affordable and I had no competitors, so you can’t repeat that — it doesn’t matter how I did it. It’s rarely true that your first customer will be big. It wasn’t true for me either. You won’t like my direct answers: AdWords. Here’s the full AdWords story.

Customer 231

Customer Software Review IP Technical Review 231

A Smart Bear: Startups and Marketing for Geeks

APRIL 11, 2017

I started Smart Bear in a recession (2002) and it went great. The answer is always yes. But it’s the wrong question. I’ve been explaining for eight years why recessions are a great time to start a company.

Bootstrapping 156

Bootstrapping Engineer Sales Cost 156

A Smart Bear: Startups and Marketing for Geeks

MARCH 20, 2012

To see why, let’s wind the clock back to 2002 when Erica started her hosting company, Simpli. perspective is still wrong, and not for the reason she gave in her article (which was about how hard other people work compared to her, which isn’t true anyway because she works all the time too, as my inbox proves.) circa 2008.)

San Jose 233

San Jose Bootstrapping Hosting Engineer 233