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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

One early researcher was Edward Bernays—Sigmund Freud’s nephew—who coined the term “public relations.”. Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” A 2011 study suggested that the brains of obese people respond differently to nutrition labels.

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The 4 Biggest Business Mistakes of All Time (and What You Can Learn From Them)

Up and Running

When Ford’s public relations manager, C. By 2002, New Coke was dead. But that all changed when the company hired former Apple retail boss Ron Johnson to take over as CEO in November 2011. ” It was less a question than a command. ” The Takeaway: Don’t Disregard Your Own Market Research. What Went Wrong?

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30 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

I founded Wings Air Helicopters in 2002, which started out as a flight school with just one training helicopter and has since grown into a premier helicopter company. I initially started my PR firm in 2011 because I had graduated from college and was having a tough time finding a job. Thanks to Javier Diaz, Wings Air Helicopters !

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28 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

When I started the business in 2002 we mainly sold portable air cooling and heating products. When I left the corporate world in 2011 to start my Public Relations and Communications firm, it was important that my company/brand represent me and my background. 18- Translating common PR-related word.

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CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

March 25, 2011 at 7:00 am. March 25, 2011 at 12:58 pm. March 25, 2011 at 12:59 pm. March 25, 2011 at 1:04 pm. March 25, 2011 at 1:12 pm. March 25, 2011 at 1:13 pm. March 25, 2011 at 1:29 pm. March 25, 2011 at 1:34 pm. March 25, 2011 at 1:36 pm. March 25, 2011 at 1:40 pm.

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