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Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., You’re no longer in a growth and acquisition position, so KPIs based on revenue targets, etc., Accepting that is key.

Marketing 121
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7 Good Entrepreneurial Habits That Turn Bad

Startup Professionals Musings

For example, there once was a social network called Friendster , often credited with starting the social networking boom way back in 2002. Now it’s time to make decisions from analytics, customer reviews, and financial results, rather than letting your passion and perseverance convince you that customers will soon see it your way.

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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

Adobe Analytics is part of Adobe’s Marketing Suite, and it’s a powerful platform. Formerly known as Adobe SiteCatalyst, the tool has pretty much everything you could want, including real-time analytics, mobile app analytics, funnel tracking, and Predictive Intelligence. It has the potential to be a fantastic tool.”.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

The Past (1985-2002). After a few acquisitions they offered many of the services you think about as foundations to social networks today. Next began the era of “spam-based&# networks of which Plaxo (founded in 2002) was the king. it’s not because you can create short links but because of the analytics that bit.ly

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It’s Time to Play Moneyball: The Investment Readiness Level

Steve Blank

These three tools allow startups to focus on the parts of an early stage venture that matter the most: the product, product/market fit, customer acquisition, revenue and cost model, channels and partners. Teams use the Lean Startup toolkit: the Business Model Canvas + Customer Development process + Agile Engineering.

Oakland 326
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Key Insights from Every Speaker of Elite Camp 2016

ConversionXL

The quote first surfaced in 2002. Most of the time companies invest in traffic, sites, analytics, but not user research to find out about the the true/implicit motivation of their customers (reasonable would be at least 85%/15%). Build acquisition into your product (LinkedIn, TransferWise). That’s your job.

PPC 48