Neuromarketing Ethics: How Far Is Too Far?
ConversionXL
FEBRUARY 19, 2020
Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” They will be quickly exposed and, with consumer voices amplified by social media, cause far more damage to the business than any short-term benefit.” Advertisers could take advantage of their lack of self-control. Image source ).
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