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Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. Although the company created an incentive plan to boost sales, its sales growth fell from 19% before the recession to 8% after—five percentage points below Staples’ postrecession sales growth rate. What the big studies have shown.

Marketing 121
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7 Good Entrepreneurial Habits That Turn Bad

Startup Professionals Musings

Most begin by doing the product development, marketing and sales alone, but struggle making the transition to hiring and coaching others, defining repeatable processes and focusing on future strategy. For example, there once was a social network called Friendster , often credited with starting the social networking boom way back in 2002.

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CEOs Are Innovators – Staci Tubbs

YoungUpstarts

The attention to detai l and curiosity learnt from science were applied to human and analytical challenges found in most call centers. From 2002 to 2011, she worked for ACS, a Xerox company, and rose from General Manager to the Vice President of Sales and Integration. Tubbs then began her career in a call center!

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Stitch Fix: Reinventing Retail Through Personalization

abovethecrowd.com

A new pricing or packaging model does not by itself represent a meaningful core differentiation, and the rising abundance of “subscription” or “flash sales” companies heightened our concern with regard to barriers to entry. Fundamentally, we share the common concern that many of the new “Ecommerce 2.0”

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Survival of the Fittest Variation: Evolutionary Algorithms in Optimization

ConversionXL

Back in 2002, The Seattle Times wrote an article about a young company called Affinova that “has figured out how to harness the power of natural selection,” for product evolution. They’ve come a long way since 2002 and have since been acquired by Nielsen: Of course, this evolution used by Affinova used attitudinal data to make decisions.

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How to Build Robust User Personas in Under a Month

ConversionXL

If we know what software they use, we know who to partner with for events, webinars , and content, we know which tool-specific courses to teach, and we can even do some sales development campaigns based on software segmentation. Another was a hybrid of CRO stuff and analytics -focused stuff like Occam’s Razor.

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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

Adobe Analytics is part of Adobe’s Marketing Suite, and it’s a powerful platform. Formerly known as Adobe SiteCatalyst, the tool has pretty much everything you could want, including real-time analytics, mobile app analytics, funnel tracking, and Predictive Intelligence. It has the potential to be a fantastic tool.”.