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Getting Serious: The next billion-dollar market in games

VC Cafe

America’s Army pushed the first person shooter genre into the service of recruitment and public relations. This is a great trend and in addition, it helps widen the audience for the games industry with many non gamers joining in. The recently released app Knafayim does the same thing for the Israeli Air Force.

Marketing 162
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30 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

I founded Wings Air Helicopters in 2002, which started out as a flight school with just one training helicopter and has since grown into a premier helicopter company. Women’s experiences are often used to further a male lead’s story or as shock value for the audience. Thanks to Javier Diaz, Wings Air Helicopters ! #9-

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28 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

When I started the business in 2002 we mainly sold portable air cooling and heating products. When I left the corporate world in 2011 to start my Public Relations and Communications firm, it was important that my company/brand represent me and my background. 18- Translating common PR-related word. 10- Memorable name.

Naming 86
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CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

It was the wrong audience. And, the audience that did actually read it likely has none of the people he is complaining about in it. But I admit, I started programming assembly at 11 and then did a lot of C++ before moving on to.NET in 2002. We wrote all of our software in VB6 and then ported it to.NET in 2001/2002.

Java 107
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5 great viral marketing campaigns (and what small businesses can learn from them!)

crowdSPRING Blog

The insight was that adult “cam&# sites had grown widely in popularity based on the real-time interactions between the audience of internet users and the models posing in front of their web cams. If you are part of a trend, or can spot a trend, think hard about how your audience might be influenced. Patience, Grasshopper.

Viral 107