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Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. The best drivers apply the brakes just ahead of the curve (they take out excess costs), turn hard toward the apex of the curve (identify the short list of projects that will form the next business model), and accelerate hard out of the curve (spend and hire before markets have rebounded).

Marketing 121
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The Evolution of Entrepreneurial Education and Corporate Innovation

Steve Blank

Philip Bouchard : You’ve started teaching at Berkeley since 2002, Columbia in 2003 and at Stanford since 2011. Steve Blank: When I first starting teaching, the capstone entrepreneurship class was how to write a business plan. Distribution channels, brand loyalty, etc. Innovators are not entrepreneurs.

Incubator 331
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Entrepreneurs are Everywhere Show No. 38: Ryan Smith and Lane Merrifield

Steve Blank

Ryan Smith co-founded Qualtrics in 2002 with his father in the family basement. It was a challenge to convince companies to think past the traditional method of hiring consultants or researchers to test user experience: At first I tried to call business and enterprises. But in the corporate world in 2002, no one was ready for it.

Cofounder 145
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Entrepreneurs are Everywhere Show No. 38: Ryan Smith and Lane Merrifield

Steve Blank

Ryan Smith co-founded Qualtrics in 2002 with his father in the family basement. It was a challenge to convince companies to think past the traditional method of hiring consultants or researchers to test user experience: At first I tried to call business and enterprises. But in the corporate world in 2002, no one was ready for it.

Cofounder 120
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24 Entrepreneurs Reveal The Industries That Are Ripe For Disruption

Hearpreneur

The global automakers and suppliers will be adapting their business models accordingly, forming new partnerships and investing in new technologies. As of yet, most software that is commercially available only focus on a single communication channel (such as Skype or zoom with video, etc.) parents and students) remain engaged.

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It’s Time to Play Moneyball: The Investment Readiness Level

Steve Blank

Teams can prove their competence and validate their ideas by showing investors evidence that there’s a repeatable and scalable business model. A Lean Startup methodology offers entrepreneurs a framework to focus on what’s important: Business Model Discovery. We focus on evidence and trajectory across the business model.

Oakland 326
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No Business Plan Survives First Contact With A Customer – The 5.2 billion dollar mistake.

Steve Blank

They made other assumptions about the type of sales channel, partnerships and revenue model they would need. And they rolled all of this up into a set of financial forecasts with a “size of market” forecast from brand name management consulting firms that said they’d have 42 million customers by 2002. Lessons Learned.