article thumbnail

5 Stages In Leading Paradigm Shift Levels Of Change

Startup Professionals Musings

For example, I still remember when Dean Kamen launched the Segway Human Transporter in 2002, predicting a transportation paradigm shift, and geared up to sell 10,000 per week for the next five years. Most other new vehicle designers have suffered a similar fate. Take leadership control and allocate responsibility and feedback loops.

article thumbnail

On Bubbles … And Why We’ll Be Just Fine

Both Sides of the Table

I know that most people who are close to them tend to deny their existence, as we saw in the great housing bubble of 2002-2007 and the dot com bubble of 1997-2000. That happened a lot in 2002 and again in 2008. Those with strong business models suddenly stand out when the tide goes out. You feel it, too. Have a cushion.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” In 2017, neuromarketing pioneer Gemma Calvert claimed that “Online neuromarketing will be the industry standard for testing ad campaigns, prototypes, and packaging designs within five years.”. Conclusion.

article thumbnail

Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. The best drivers apply the brakes just ahead of the curve (they take out excess costs), turn hard toward the apex of the curve (identify the short list of projects that will form the next business model), and accelerate hard out of the curve (spend and hire before markets have rebounded).

Marketing 121
article thumbnail

How to Use Your Website to Convert Consulting Leads into Clients

Duct Tape Marketing

Unfortunately, many consultants do not use their website to generate business results. A well-designed website for consultants helps converts leads into clients. Your content isn’t at the risk of any other business model besides your own. Once you write it, you have an asset that will market your business for you.

Email 65
article thumbnail

The Evolution of Entrepreneurial Education and Corporate Innovation

Steve Blank

Philip Bouchard : You’ve started teaching at Berkeley since 2002, Columbia in 2003 and at Stanford since 2011. Steve Blank: When I first starting teaching, the capstone entrepreneurship class was how to write a business plan. But years ago, we had no alternative – how to write a business plan was it.

Incubator 331
article thumbnail

Hacking For Defense In Silicon Valley

Steve Blank

In a major break from the past, where the military designed all its own weapons, 10,000 scientists and engineers from academia worked in civilian-run weapons labs (most headquartered in universities) in an organization called the Office of Scientific Research and Development (OSRD). could design and produce. In World War II the U.S.