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Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. The best drivers apply the brakes just ahead of the curve (they take out excess costs), turn hard toward the apex of the curve (identify the short list of projects that will form the next business model), and accelerate hard out of the curve (spend and hire before markets have rebounded).

Marketing 121
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It’s Time to Play Moneyball: The Investment Readiness Level

Steve Blank

Teams can prove their competence and validate their ideas by showing investors evidence that there’s a repeatable and scalable business model. A Lean Startup methodology offers entrepreneurs a framework to focus on what’s important: Business Model Discovery. Here’s how.

Oakland 326