ConversionXL

MARCH 19, 2020

In 2002, McKinsey published a study of 1,000 U.S. A 2 minute iPhone video from your CEO would have such a bigger impact than a highly manicured campaign or corporate sounding email. What does a thoughtful campaign look like? Brand campaigns can be a difficult sell— attribution is harder, and time-to-value may be longer.

Marketing 121

Marketing Campaign Non-Compete Lean 121

ReadWriteStart

JULY 6, 2020

Another really great example of this tactic was in 2002 when Sony hired actors to walk around cities and ask strangers to take selfies with them. The campaign has delivered some of our highest engagement rates on Twitter so far. During this interaction, they then would boast about all the nifty features the new phone had. Conclusion.

Marketing 156

Marketing Startup Guerilla Canada 156

YoungUpstarts

MARCH 10, 2017

Executing A Rebranding Campaign. In 2002, Hewlett Packard signed a merger agreement with Compaq that would bring together the computer hardware businesses of the two businesses, each with revenues of over $40 billion. So between 2002 and 2007, Compaq continued to use their logo with little change. The first step was PR.

Merger 124

Merger Campaign PR Software 124

ConversionXL

JANUARY 18, 2022

In 2002, Elon Musk created Space X. If your goal is to create a movement behind your brand, then all your content marketing efforts and brand marketing campaigns should be behind that purpose. Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. With enough resources, products can always be copied.

Marketing 109

Marketing Social Media Non-Compete Audience 109

crowdSPRING Blog

AUGUST 17, 2014

Right now, today, appearing in virtually every corner of the the internet you can be find my neighbor’s video along with thousands of others and witness one of the most successful, most impressive viral media campaigns of all time. Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!).

Viral 83

Viral Marketing Social Media Public Relations 83

crowdSPRING Blog

AUGUST 29, 2016

As Farhad Manjoo put it in the New York Times : Created in 2002 after the dot-com bubble, Gawker was far from the first online news site; it wasn’t the first blog or the first network of blogs, either. Gawker also blew old school PR standards to smithereens. But Gawker was uninterested in playing either version of the PR game.

PR 56

PR Social Media Media New York 56

blog.expensify.com

APRIL 24, 2012

We have enough problems without opening the door for YASPFC (Yet Another Software Patent FUD Campaign). I tried to continue reading but it is obvious that you are closer to PR or marketing than to the tech area. But I admit, I started programming assembly at 11 and then did a lot of C++ before moving on to.NET in 2002.

Java 107

Java PHP Software Review Coder 107