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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

One early researcher was Edward Bernays—Sigmund Freud’s nephew—who coined the term “public relations.”. His “Torches of Freedom” campaign in the 1920s promoted smoking among women as a symbol of liberation, opening a new market to cigarette companies. Neuromarketing just may be a whole lot better at doing it. Conclusion.

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Cause Marketing on Ice

crowdSPRING Blog

Right now, today, appearing in virtually every corner of the the internet you can be find my neighbor’s video along with thousands of others and witness one of the most successful, most impressive viral media campaigns of all time. Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!).

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The 4 Biggest Business Mistakes of All Time (and What You Can Learn From Them)

Up and Running

When Ford’s public relations manager, C. Customers loyal to the brand began a vocal campaign to bring back their beloved Coke. By 2002, New Coke was dead. ” It was less a question than a command. ” The Takeaway: Don’t Disregard Your Own Market Research. New Coke was rebranded Coca-Cola II in 1992.

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CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

We have enough problems without opening the door for YASPFC (Yet Another Software Patent FUD Campaign). But I admit, I started programming assembly at 11 and then did a lot of C++ before moving on to.NET in 2002. We wrote all of our software in VB6 and then ported it to.NET in 2001/2002. March 27, 2011 at 1:07 pm. Michael Chan.

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5 great viral marketing campaigns (and what small businesses can learn from them!)

crowdSPRING Blog

Here are 5 campaigns we greatly admire that used relatively scant funds and some of the lessons that small businesses can achieve from an analysis of their success! OK Go is an indy rock band formed in 2002, with three albums released since their inception. The Obama campaign and viral video. That crazy chicken. Yes we can!

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