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How to Radically Stand Out with Brand Marketing

ConversionXL

In 2002, Elon Musk created Space X. In this article, you’ll understand how to build a memorable brand that your customers want to buy from. Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. Brand is your strongest asset.

Marketing 109
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Growing Your Audience (And Your Revenue) With A Book

Duct Tape Marketing

Growing Your Audience (And Your Revenue) With A Book written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast , I interview Matt Briel. So when Lulu started in 2002, so about 20 years ago, we just celebrated our 20th anniversary. Thanks, John.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. They do more of the same with less, often lowering quality and customer satisfaction. Companies in this category add features when customers desire greater value. Knowing your customers—and how they may change—is key. What the big studies have shown. Promotion. Pragmatic.

Marketing 121
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On Bubbles … And Why We’ll Be Just Fine

Both Sides of the Table

I know that most people who are close to them tend to deny their existence, as we saw in the great housing bubble of 2002-2007 and the dot com bubble of 1997-2000. Ah, but today’s Internet companies have real revenue! That happened a lot in 2002 and again in 2008. customers who paid for services often get burned.

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LinkedIn: The Series A Fundraising Story ? AGILEVC

Agile VC

Silicon Valley is still emerging from the tech bubble and massive downturn of late 2000-2002. To give you a sense, for 2002 the entire US online ad market was $6B and had shrunk year over year (it was $25B+ for 2010). Mostly smartphones + restaurateurs attitude towards viewing the internet as a customer acquisition tool.

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IBM: Where Corporate Responsibility is Not a Trend, but a Lifestyle

Austin Startup

Let’s circle back to Latinitas’ first interaction with IBM, back to our start in 2002. We thank IBM Customer Architect and Master Inventor Janani Janakiraman, Software Engineer Karen Siles (now a Latinitas board member!), and others they brought to help.

El Paso 59
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The Long And Short Of Rebranding Your Business

YoungUpstarts

Firstly, your existing customers must slowly and seamlessly be transitioned to your new business proposition. Secondly, your target customers must begin to identify you by the new values and positioning of your business. So between 2002 and 2007, Compaq continued to use their logo with little change. HP Merger With Compaq.

Merger 109