article thumbnail

5 Stages In Leading Paradigm Shift Levels Of Change

Startup Professionals Musings

For example, I still remember when Dean Kamen launched the Segway Human Transporter in 2002, predicting a transportation paradigm shift, and geared up to sell 10,000 per week for the next five years. Most other new vehicle designers have suffered a similar fate. Explore the underlying mindset drivers of the required team behaviors.

article thumbnail

How much does it cost to build the world’s hottest startups?

The Next Web

We interviewed the heads of the top Web and mobile development companies, incubators, agencies and labs to understand what it takes to design and develop the most successful apps of our generation. If you asked me to build Facebook.com for you, I would quote you $500,000 and nine months of development and design time,” says Schippers.

Cost 168
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

On Bubbles … And Why We’ll Be Just Fine

Both Sides of the Table

I know that most people who are close to them tend to deny their existence, as we saw in the great housing bubble of 2002-2007 and the dot com bubble of 1997-2000. That happened a lot in 2002 and again in 2008. I believe a bubble occurs when a market is willing to pay greater than intrinsic value for an asset class. You feel it, too.

article thumbnail

Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” The party leader said they would stop hiring neuroscience consultants to register voters’ brain waves and read their facial expressions.). Bernays believed that people could be influenced via crowd psychology and psychoanalysis. Conclusion.

article thumbnail

Guerrilla Marketing: Growth Hacking Your Startup

ReadWriteStart

So the idea is guerrilla marketing is used as a strategy designed for you to promote your startup in an unconventional way with little budget to spend. Another really great example of this tactic was in 2002 when Sony hired actors to walk around cities and ask strangers to take selfies with them. Not necessarily.

Marketing 156
article thumbnail

The Long And Short Of Rebranding Your Business

YoungUpstarts

Not all rebranding exercises need a change of logo or design. In 2002, Hewlett Packard signed a merger agreement with Compaq that would bring together the computer hardware businesses of the two businesses, each with revenues of over $40 billion. So between 2002 and 2007, Compaq continued to use their logo with little change.

Merger 109
article thumbnail

How to Use Your Website to Convert Consulting Leads into Clients

Duct Tape Marketing

A well-designed website for consultants helps converts leads into clients. Here’s how consistently sharing worked out for consultant and coach Robert Middleton of Action Plan Marketing : “Since 2002, virtually all of my business has come as a result of my email newsletter and blog. Put your best content behind forms.

Email 66