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How to Radically Stand Out with Brand Marketing

ConversionXL

In 2002, Elon Musk created Space X. It’s tough to compete on product alone and you’re likely to see diminishing returns. There have never been more brands competing for attention than there are right now. If you spam the non-buyers with sales CTAs, you’ll only annoy them. The solution: build a brand. Everyone else?

Marketing 109
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Bottoms Up Everyone: A New Economic Revolution Is Upon Us

YoungUpstarts

This is all thanks to websites designed to bring sellers and buyers together in new ways. They connect buyers and sellers in creative new verticals, helping merchants and non-profits interact with customers or donors. Between 2002 and 2012, enterprises with over 1000 employees lost over a 1 million employees.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. Survey design. You can find more ideas here: Product Pricing Strategies and Techniques Pricing Experiments You Might Not Know, But Can Learn From Should I Lower My Prices To Compete? If you have the resources, competing may be less expensive during a downturn.

Marketing 121
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One More Time: No NDAs

dashes.com

If you can, design for circumstances where, once youre ready to start talking about your idea, youre encouraging people to "disclose" your efforts. The same goes for "non-competes" or non- solicitation covenants. The essential design paradigm can be sketched on the back of an envelope. zuccaro.joe. | or Portland.

NDA 52
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The End Of “Build It Yourself” Software

YoungUpstarts

The otherwise identical homes could be customized with the interior designs, embellishments and personal touch of the owners. This trend is playing out in the world of payment gateways, where providers (like my company BlueSnap) compete to help customers reach the maximum number of markets as efficiently as possible. Sound familiar?

Software 248
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The Evolution of Entrepreneurial Education and Corporate Innovation

Steve Blank

Philip Bouchard : You’ve started teaching at Berkeley since 2002, Columbia in 2003 and at Stanford since 2011. My contribution has been, “Why don’t we design classes more closely modeled to what innovators and entrepreneurs actually do.” Innovators are not entrepreneurs. Building an entrepreneurship ecosystem.

Incubator 331
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Growing Your Audience (And Your Revenue) With A Book

Duct Tape Marketing

So when Lulu started in 2002, so about 20 years ago, we just celebrated our 20th anniversary. And I think self-publishing is most beneficial non-fiction creators and writers. It's most beneficial for businesses and institutions, educational or otherwise, that are using this for non-fiction utilitarian purposes.