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On Bubbles … And Why We’ll Be Just Fine

Both Sides of the Table

I know that most people who are close to them tend to deny their existence, as we saw in the great housing bubble of 2002-2007 and the dot com bubble of 1997-2000. That happened a lot in 2002 and again in 2008. I believe a bubble occurs when a market is willing to pay greater than intrinsic value for an asset class. You feel it, too.

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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” At a tactical level, companies can improve their customer segmentation and personalize marketing and sales experiences. Bernays believed that people could be influenced via crowd psychology and psychoanalysis. Image source ). Conclusion.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. Although the company created an incentive plan to boost sales, its sales growth fell from 19% before the recession to 8% after—five percentage points below Staples’ postrecession sales growth rate. Survey design. What the big studies have shown.

Marketing 121
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How to Use Your Website to Convert Consulting Leads into Clients

Duct Tape Marketing

As a consultant who must balance delivery versus sales, not having enough leads can lead to the dreaded feast-or-famine cycle. A well-designed website for consultants helps converts leads into clients. When used correctly, it can be your most powerful sales tool. Nurturing and educating your leads is time-consuming work.

Email 65
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How to Radically Stand Out with Brand Marketing

ConversionXL

In 2002, Elon Musk created Space X. If you spam the non-buyers with sales CTAs, you’ll only annoy them. They show original sales intelligence data and they post relatable memes. The course is designed to help you create and define a strategic brand identity, so you can build a successful brand.

Marketing 109
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What to Do When You Need a Disaster Loan

Up and Running

This type of loan is unrelated to physical damage; this is about the cost of being closed and losing sales. The European Union created the EU Solidarity Fund in 2002 specifically to respond to natural disaster-afflicted areas in Europe. Disaster recovery outside of the U.S. You can find details here. . In light of recent U.S.

SBA 83
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The Top 10 Requirements for an Effective Client Lifecycle

Guy Nirpaz

In a successful Client Lifecycle program, the leaders in departments such of Sales, Marketing, Product Management and Client Services all have a role to play at some point. Have a designated owner who acts as a “quarterback” of Client Lifecycle program. The Executive owner is often the most senior client-facing (post-sale) executive.