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How to Radically Stand Out with Brand Marketing

ConversionXL

In 2002, Elon Musk created Space X. If you spam the non-buyers with sales CTAs, you’ll only annoy them. Focus on creating a culture that makes your employees proud to be stewards of your brand. Then they can encourage employees to create and share similar, customer-centric content (and build their personal brand in the process).

Marketing 109
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

It can also keep your employees employed or help you retain your job—a modicum of security in uncertain times. In 2002, McKinsey published a study of 1,000 U.S. These companies tend to over rely on reducing the number of employees. But nothing gets better if we stand still. Work can be a welcome intellectual distraction.

Marketing 121
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Some Career Advice for Aspiring Tech CEOs

Both Sides of the Table

Maybe they were in their 20s in 2002 when being a startup CEO wasn’t really available to most? So it could be that a sale would yield you seven figures and you could move on to your next role but the CEO wants to “go big or go home” and sometimes go home is the outcome. It will likely IPO in the coming years.

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10 of the Most Successful Investors of the Last 10 Years

The Startup Magazine

Zhitao runs Hangzhou Liaison Interactive, which is a Chinese technology-based company founded in July 2002. He started it in 2009 with 10 employees and sold it to Susino Umbrella in 2014. This sale turned him into a billionaire. He invested in a new division in his company in 2009 and has expanded significantly since then.

Cofounder 142
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What to Do When You Need a Disaster Loan

Up and Running

This type of loan is unrelated to physical damage; this is about the cost of being closed and losing sales. This is a very niche group of businesses who may be adversely affected when a key employee who is a military reservist is called into active military duty. Military Reservists Economic Injury Loans (MREIDL). Details here. .

SBA 83
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Not Everyone Is “Killing” It: How & When to Admit It

Agile VC

A population of founders, employees, investors, advisors, and others all aligned in trying to build large disruptive businesses is naturally prone to lofty, even over-the-top language. I saw this firsthand with my own experience as an early PayPal employee. We went public in 2002 and eBay bought the company later that year for over $1.5

Cofounder 188
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Four Qualities Of Great Entrepreneurs

YoungUpstarts

Do you care more for your customer’s satisfaction than making a sale? At some point they often seem to think that communicating with the customer is beneath them, or it is the responsibility of their employees. Does your product really do what you say it does? Can your customers really trust you and your company?