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On Bubbles … And Why We’ll Be Just Fine

Both Sides of the Table

I know that most people who are close to them tend to deny their existence, as we saw in the great housing bubble of 2002-2007 and the dot com bubble of 1997-2000. That happened a lot in 2002 and again in 2008. I believe a bubble occurs when a market is willing to pay greater than intrinsic value for an asset class. You feel it, too.

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Guerrilla Marketing: Growth Hacking Your Startup

ReadWriteStart

Another really great example of this tactic was in 2002 when Sony hired actors to walk around cities and ask strangers to take selfies with them. Silbermann used to stop into Apple stores on his way home from work and change all the browsers on the Macs and iPhones to the Pinterest homepage. .

Marketing 156
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. The best drivers apply the brakes just ahead of the curve (they take out excess costs), turn hard toward the apex of the curve (identify the short list of projects that will form the next business model), and accelerate hard out of the curve (spend and hire before markets have rebounded).

Marketing 121
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The Long And Short Of Rebranding Your Business

YoungUpstarts

In 2002, Hewlett Packard signed a merger agreement with Compaq that would bring together the computer hardware businesses of the two businesses, each with revenues of over $40 billion. So between 2002 and 2007, Compaq continued to use their logo with little change. The first step was PR. HP Merger With Compaq.

Merger 124
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Lean Business: Lessons from A-Rod

crowdSPRING Blog

Small businesses and startups can often leverage PR to great effect and it is typically one of the most cost-effective ways to generate positive word-of-mouth, build awareness, and grow a nascent brand. The list of companies, politicians, celebrities, and athletes that fall victim to PR errors is long and getting longer.

Lean 84
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30 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

I founded Wings Air Helicopters in 2002, which started out as a flight school with just one training helicopter and has since grown into a premier helicopter company. I officially parted ways with the Globetrotters in August and Eric PR & Marketing is my path forward. Thanks to Eric Nemeth, Eric PR & Marketing ! #6-

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Which Investors Are Glad To Pay For Mediocre Performance?

David Teten

Teten : No one ever got fired for hiring Och-Ziff, or any other of the massive hedge funds. Teten : As a thought experiment, imagine a quant pure black box hedge fund, “UltraQuant,” which hires a lot of impressive PhDs. We over-weighted small cap value stocks in 1998-2002. Chernick : A big allocator cannot choose index funds.