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On Bubbles … And Why We’ll Be Just Fine

Both Sides of the Table

I know that most people who are close to them tend to deny their existence, as we saw in the great housing bubble of 2002-2007 and the dot com bubble of 1997-2000. That happened a lot in 2002 and again in 2008. I believe a bubble occurs when a market is willing to pay greater than intrinsic value for an asset class. You feel it, too.

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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” At a tactical level, companies can improve their customer segmentation and personalize marketing and sales experiences. Bernays believed that people could be influenced via crowd psychology and psychoanalysis. Image source ).

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Some Career Advice for Aspiring Tech CEOs

Both Sides of the Table

Maybe they were in their 20s in 2002 when being a startup CEO wasn’t really available to most? There is such a thing as a “diamond in the rough” and let’s face it – if the company was totally rocking would they be hiring you? the standard 4-6% for a hired-gun CEO). And there’s always a but.

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How to Find the Time to Accomplish Anything

Feld Thoughts

In 2002, I met Libba and Gifford Pinchot, cofounders of Bainbridge Graduate Institute , at a retreat. They hired someone else to wash the dishes and clean the house. I was able to hire a friend to work about ten hours a week over the course of a month to research outlets, draft cover letters, and send out review copies.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. The best drivers apply the brakes just ahead of the curve (they take out excess costs), turn hard toward the apex of the curve (identify the short list of projects that will form the next business model), and accelerate hard out of the curve (spend and hire before markets have rebounded).

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Making Decisions in Context

Austin Startup

Hiring is a chapter unto itself, but it deserves to lead off any discussion of context. Compensation decisions obviously affect hiring and retention. You can’t be too careful in determining comp packages for your new hires. If you’ve been in the sales game, you know that most customers will sell themselves if you just let them.

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How to Use Your Website to Convert Consulting Leads into Clients

Duct Tape Marketing

As a consultant who must balance delivery versus sales, not having enough leads can lead to the dreaded feast-or-famine cycle. When used correctly, it can be your most powerful sales tool. When you’re website does marketing and sales for you, you can focus more on helping your clients. Share what you know. You own it.

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