How to find that first big customer
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 14, 2012
But this was 2002 when AdWords was affordable and I had no competitors, so you can’t repeat that — it doesn’t matter how I did it. The contract says you retain the IP and are allowed to sell a product like this to other companies. It’s rarely true that your first customer will be big. I didn’t.
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