A Smart Bear: Startups and Marketing for Geeks

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How to find that first big customer

A Smart Bear: Startups and Marketing for Geeks

But this was 2002 when AdWords was affordable and I had no competitors, so you can’t repeat that — it doesn’t matter how I did it. The contract says you retain the IP and are allowed to sell a product like this to other companies. It’s rarely true that your first customer will be big. I didn’t.

Customer 231