article thumbnail

How to Radically Stand Out with Brand Marketing

ConversionXL

In 2002, Elon Musk created Space X. Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. For most of 2021, CXL didn’t have a marketing team. He was swiftly followed by Richard Branson and Virgin Galactic in 2004.

Marketing 109
article thumbnail

5 Stages In Leading Paradigm Shift Levels Of Change

Startup Professionals Musings

For example, I still remember when Dean Kamen launched the Segway Human Transporter in 2002, predicting a transportation paradigm shift, and geared up to sell 10,000 per week for the next five years. Keep the motivation level high for all constituents through internal and external marketing, social media, and events.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing and Growth Lessons for Uncertain Times

ConversionXL

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. This post surveys what people have done in the past—and what marketing leaders are doing now—to make it through tough times and thrive in the post-crisis era. In 2002, McKinsey published a study of 1,000 U.S.

Marketing 121
article thumbnail

Guerrilla Marketing: Growth Hacking Your Startup

ReadWriteStart

Then you find that the media doesn’t want to go anywhere near it? Here is guerrilla marketing — how to growth hack your startup. Your marketing isn’t going your way. Does the media want to hear that they should write about this really cool app that’s changing the world? THAT’S media worthy.

Marketing 156
article thumbnail

Manage And Schedule Appointments With TimeCenter

YoungUpstarts

Marie had been running a web development shop nicmar media since 2002, and had developed an online appointment scheduler for two of Sweden’s biggest companies in 2005. In 2007, Marie joined forces with marketer and user interface expert Ellenson and started to develop TimeCenter.

Sweden 150
article thumbnail

6 Guerrilla Marketing Tactics For New Businesses

YoungUpstarts

New businesses are usually strapped for cash, which means that they don’t have enough money for costly marketing strategies. Quite the opposite, guerrilla marketing tactics offer the factor of surprise, which is exactly what it takes to generate buzz, draw the attention of a target audience, and improve visibility. Social media.

Flash 142
article thumbnail

Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

As the marketing industry developed, researchers dove deeper into buying behavior and buyers’ minds. His “Torches of Freedom” campaign in the 1920s promoted smoking among women as a symbol of liberation, opening a new market to cigarette companies. How far can subliminal marketing go? That’s a major limitation.